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Analyzes usage of your websites and web applications.

SAP Web Analytics is a Software-as-a-service (SaaS) on SAP BTP. The application lets you collect, report, and analyze your website usage data that helps you to identify meaningful patterns from various digital channels. The application can offer insights on how well your websites perform in key channels. These insights can lead you to implement critical improvements that help you optimize web usage to measure organizational goals, drive strategy, and improve the overall user experience of your web applications.


SAP has decided to discontinue SAP Web Analytics!

Alternative Solutions

Web analytics tools used by professionals:

Google Analytics✔️traffic analytics tool from Googleanalyzing website traffic, users, bounce rates, goal conversions, and real-time visitor count
Matomo✔️free and open-source traffic analyticsmeasuring website traffic and user behavior
Mixpanel✔️advanced product and business analytics platformtracking customer behavior and KPIs across websites and mobile apps
Adobe Analyticstraffic analytics and multichannel data collection tool from Adobean enterprise alternative to Google Analytics
Statcounterweb traffic analyticstracking website traffic, sessions, pageviews, and real-time visitors
Amplitudeproduct intelligencetracking product usage, user behavior, and funnel conversions
HubSpotmarketing platform and sales analytics softwaremeasuring traffic, managing leads, email automation, and conversion rate optimization (CRO)

What is Web analytics?

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.


Optimize your analyticsGather an in-depth analysis of your website's user interactions using prepackaged and customized reporting.
Manage multiple web applicationsSet up unique work spaces for various business units with one solution. Register multiple websites and track them independently.
Benefit from prepackaged contentAnalyze various aspects of user interaction like overall behavior, clicks, navigation, geography, technology, and social media interactions.
Create custom reporting solutionsBuild your own dashboards and reports with both standard and personalized metrics.
Protect data and privacyManage and monitor the data you send to SAP Web Analytics using simple UI steps.
Integrate with SAP solutionsIntegrate easily with solutions like SAPUI5 applications and SAP Fiori Launchpad to track and measure their usage.

How to get started?

Find relevant SAP Tutorials for Developers or SAP Community Blogs.



Component NameComponent Description
CA-SWASupport component for this service